No clever marketing angles here. Just the things I end up explaining over and over to freelance trainers and small business owners, websites, leads, CRM and getting your email to actually land, written down so you can read them without having to ask me first.
Search "CRM for trainers" and you'll find gym and fitness-coach software. If you run compliance or skills courses, none of it fits. Here's what to actually look for instead.
Read the post →Delegate says they never got their certificate? It's probably not lost, it's sitting in spam. Why this happens to freelance trainers, and the three things that actually fix it.
Read the post →The single biggest reason people stay somewhere they're unhappy is fear of what breaks on the way out. Done properly, none of it needs to.
Read the post →Why this exact group gets overlooked by most web designers, and what a website built for how you actually work looks like.
Read the post →Not every old site needs binning. But there are a handful of problems that patching won't fix, and it's worth knowing the difference before you spend money either way.
Read the post →Real numbers, including what I charge and where I think the money genuinely stops being worth it. If you've ever wondered whether you're being overcharged, this is the honest version.
Read the post →Most of the freelancers I speak to have a website. Very few of them get any work from it. Here's what's usually going on, and it's rarely about how the site looks.
Read the post →Tell me what you do and what you need, and I'll give you an honest answer on what it'd take to get you a site that actually works.